"Ever drove an epic car ? and wonder why is the key so... boring ?"
BRIEF
Create a Premium Porsche key experience.
CLIENT
Porsche ( support )
TEAM
Personal project + Mikhal Makhoul
DUration
2018 ±1 Months
skills
Interaction Design 3D Modeling
STEP 01
Research
Discovery phase is actually crucial in order to provide an accurate answer. During these first moments, I evaluate the state of the art and take into considertion macro trends.
STEP 02
User archetype
Getting to know a product strenghs and weakness through the eyes of its customers is always a good starting to point. Interviewing a couple of Porsche driver allowed me to discover two different kind of user.
THE
Gamer
Car lover, he like to treat himself with high quality and luxury products. He has a more conservative approach.
THE
Tech.
Minimalist, younger and in search for efficiency. Open to new technologies. Represent a new market opportunity.
STEP 03
Ideate—Test
That's the creative moment. This is where analyse and research are blend with knowledge to craft a desirable product.
STEP 04
Iterate—Refine
Back and forth between modeling and painting. Goal is to create a realistic visual based on possible volume.
STEP 05
Ideate—Again
That's the creative moment. This is where analyse and research are blend with knowledge to craft a desirable product.
STEP 06
Pitch
I pack a few slides to present the result to a broad audience and get assets ready for production.
